Have you been fooled by an imposter? Arial hit the mainstream when windows 3.1 was released and it has become the default font by many non-designers. If you look closely, Arial (developed by Birmly in 1989) and Helvetica (developed by Haas Foundry of Switzerland in the 1950s) have a lot in common. During the 60’s Helvetica was the typographic "darling” in the design industry. During the late 80s, due to licensing issues and expense; cheaper and often less visually pleasing look-alike fonts became the standard in Microsoft applications. Arial is believed to be Helvetica's substitute. In Mark Simonson's article, "The Scourge of Arial" you will be blown away by the events that led to the demise of Helvetica. What are your thoughts?
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http://ilovetypography.com/2007/10/06/arial-versus-helvetica/ |